Scoutline finds local businesses with no working website, scores which ones are worth approaching, builds each of them a real preview site from their own listing facts, and drafts the approach email. You review it, you send it, and you keep the whole client relationship.
An agency that has been running for more than a year has the hard half solved. It can scope, build, launch and support a small business website without drama. What it usually does not have is a way to start that conversation on purpose, this week, in a town it chooses.
You can turn a signed client into a live site. You know what a local trade business actually needs, what to charge, and which projects are worth taking.
A repeatable way to arrive at a business owner with the work already half-done — not a cold call, but a link to something that already looks like their website.
Scoutline is a tool you work in, not an agency you compete with. We do not build sites for the businesses in your territory and we do not sell them anything — the only customer we have is you.
This is not a market anyone has to argue exists. Four public groups whose entire purpose is finding somebody to build a website hold more than 175,000 members between them.
Anyone can read those groups. What almost nobody has is a way to answer them at a rate that survives contact with a working week — because answering properly means researching a business, building something worth showing, and writing a pitch that is specific to it.
Trawl the map, open each listing, work out which businesses are worth approaching, build something per prospect, write a pitch per prospect. That is a real evening for one town, and it is why most studios do it once, get a client, and never do it again.
Lead-list tools hand you a spreadsheet and stop. Site builders start once you already have a client. Doing this properly usually means paying for two or three separate products and stitching the output between them by hand, losing the context at every handoff.
Group and post counts are public totals recorded on 3 August 2026 and will have moved since. They are figures about those groups, not about Scoutline — we make no claim about how many of those people you would reach, and we have no earnings claim to make.
Finding, scoring, building and drafting all run against the same lead in the same account. Pick a stage to see what it actually does and what the monthly quantities are on each agency plan.
One search covers a whole area across 289 professions — plumbers, electricians and roofers through to cafés, barbershops, garages, tutors, dog groomers and farriers. Scan a whole group at once or pick individual trades by name. Every business found is checked for whether it has a working website, a dead link, a free-builder page that was never finished, a directory listing, or nothing but a social page.
Each business is ranked on how worth approaching it actually is — what is wrong with its web presence, how many reviews it has, its rating, whether there is a phone number to ring. A dormant listing with two reviews and no contact details scores badly on purpose, because pitching it is an hour you will not get back. You then claim a batch of the best in one action, and a claimed business is locked to you.
One click produces a finished-looking one-page site for that business, written from its own listing facts and hosted on a private link you can send. It is a real page with real copy, not a template with their name dropped into it. Alongside it you get a private brief listing every placeholder on the page — exactly what to confirm with the owner before anything goes live. The brief never goes to the business; it is your script for the follow-up call.
An outreach email written against that specific business, with a link to its preview and a compliance checklist attached. Drafting costs no ScoutCoins. There is no send button anywhere in the product and no sending code in it: you copy the draft into your own email client, from your own address, having read it. That is a legal position, not an unfinished feature — see the section on safeguards below.
The full multi-page site, up to eight pages, with its stylesheet, a hand-written script, a working hosted contact form, your client’s own photographs and a handoff pack — zipped in your browser. The owner gets their own private link to read enquiries as they arrive. You own the files outright and can host them anywhere.
Set the three figures on the left to whatever is true of your studio. Everything on the right is arithmetic on those three numbers plus the published plan prices — there is no assumed close rate, no typical customer and no projection anywhere in it.
Your figures
Complete multi-page builds handed to a paying client. Three ScoutCoins each.
Your own hit rate, not ours — we have no figure to offer here and will not invent one. One ScoutCoin each.
Used only as the denominator for the share figure. Scoutline never sees or takes a cut of what you charge.
What that needs
Smallest plan that covers 88 ScoutCoins and 64 claimed leads a month, with 37 coins spare.
This is arithmetic on the three figures you set, not a forecast, a projection or an earnings claim — we have none to make and will not invent one. It shows what a month at those volumes would cost; what you win at them is your work. Plan prices are the standing monthly prices on the pricing page.
A territory is an area locked to one subscriber. While you hold it, nobody else using Scoutline can claim leads out of it — enforced in the database, not by policy.
A diagram, not a map. Territories are real places you choose by name when you scan.
Why it matters commercially. Tools sold as a one-off cannot offer this. Every buyer is scanning the same public map data with no coordination between them, so the same shop gets the same pitch from five different people in the same week — and the owner learns to ignore all five. Exclusivity is only possible where there is a shared record of who holds what.
Two numbers, not one. Growing Agency holds 2 territories at a time and may lock 2 new ones a month. Full-time reselling holds 5 and may lock 5. Because the holding cap and the monthly rate are the same figure, areas recycle rather than being hoarded — you can finish with a town, release it, and take another.
Locking is always a choice. Claiming leads in an area does not spend a territory unless you tick the box. That matters when you are at your cap: you can still claim businesses on any unclaimed ground, on any plan. Exclusivity is what a territory buys, not permission to work there.
When a pitch lands, the full build produces something you can host anywhere and hand over cleanly. Nothing in it depends on Scoutline still existing.
No studio wants to ship something it cannot change. There are three routes out of a generated site, and the third is the one most agencies end up using: treat the output as a head start and put your own developers on top of it.
For a preview you are pitching with, the output is usually already sendable — that is the point of it. Every fact on the page came from the business’s own listing, and anything unknown is a flagged placeholder rather than a guess, so there is nothing in it you have to go back and correct before a stranger reads it.
There is a built-in editor on the preview. Describe the change in plain English — a different section order, a warmer palette, tighter copy — and it rewrites just that part rather than regenerating the page. Edits cost no ScoutCoins, they are capped rather than charged, and there is an undo. It still refuses to state something untrue: the honesty rules are the same ones the generator uses, not a relaxed copy, so asking it to add a qualification the business never claimed gets a plain refusal and an explanation.
This is the route that matters most to an agency. What you get is ordinary hand-editable code — semantic HTML, one readable stylesheet, one hand-written script — so a developer opens it and tweaks rather than reverse-engineers. There is no framework to learn, no build step to run, no config, no generated class soup and nothing minified. Your team starts from a working, styled, responsive site and spends its time on the last 10% that makes it the client’s, instead of the first 90% that is the same on every small business site ever built.
The in-app editor works on the one-page preview. The full multi-page build is delivered as files, which is where your own developers or editor of choice take over.
A cold approach only works if nothing in it can embarrass you later. These are enforced by the product itself rather than left to good intentions.
A generated site may not invent a service, a price, a qualification, a founding date or a review. Anything unknown becomes a visible placeholder on the page and a line in your private brief. A tool that scrapes a business and writes freely will eventually state something untrue about a real company — and the owner reads it before you do.
Where a business’s own Google reviews are used on a preview, they are reproduced word for word and attributed. Nothing is tidied, shortened, merged or improved, and if there are none, none appear. An invented endorsement for a real business is the worst thing this product could produce.
There is no sending code anywhere in the product. In the UK, sending unsolicited electronic mail at scale engages PECR, and “the software did it” is not a defence — the sender is liable. So we write the draft and a compliance checklist, and a person sends it. The reason we stop one step short is the reason you can run this at all.
Each of these is a decision, and each one costs us a feature somebody else advertises. You should know them before you buy, not after.
No SMTP, no sending code, no scheduled sequences. You send, from your own address, having read it.
A preview sits on a private link so you can show it. Nothing of ours goes onto the open web under a business’s name.
You get the files and host them wherever you already host client work. The hosted part is the contact form, and only that.
They are read in your browser and packaged there, so we are never holding somebody else’s pictures.
Scoutline scans UK business listings only at present. Wider coverage is planned rather than live.
We have no earnings claim to make and will not invent one. This page is demand and mechanics; what you make of it is your work.
Both include the whole workflow and both include territories. The difference is volume and how much ground you can hold at once. Solo Operator exists at £40 and is the right answer for one person working alone — it simply has no territories.
| Every month | Growing Agency | Full-time reselling |
|---|---|---|
| Price | £99/mo | £199/mo |
| ScoutCoins | 125 | 250 |
| Businesses you can scout | 625 | 1,250 |
| Businesses you can claim | 250 | 500 |
| Territories held at once | 2 | 5 |
| New territories a month | 2 | 5 |
| Full multi-page sites, at 3 coins each | up to 41 | up to 83 |
| Support | Priority | Dedicated onboarding |
| Yearly billing | £990/yr | £1,990/yr |
The “full sites” row is the coin allowance divided by three, and assumes every coin goes on a complete multi-page build with none spent on previews — which is not how anyone actually works. It is a ceiling, not an expectation. Yearly billing multiplies every monthly allowance by twelve except the territory holding cap, which stays the same: paying annually does not let you stand on more ground at once. All prices are in £ GBP and Scoutline is not VAT-registered, so no VAT is added at checkout.
Answers here are word-for-word the ones in this page’s structured data, so a search result quoting one is quoting the real answer.
Yes. Scoutline is the tool you work in, not a brand your client meets. The preview link you send is served from a neutral domain with no Scoutline marketing on it, the hosted contact form emails the owner under their own business name, and the finished site is a folder of ordinary HTML, CSS and JavaScript with no attribution or lock-in written into it. The outreach email is a draft in your account that you send from your own address.
No. They are read in your browser and packaged into the zip there. They never reach our servers, so we are never holding a business owner’s pictures and you never have to explain to a client where their photographs went. The model is given the file names so it can place them correctly, and never the images themselves.
Yes, and most agencies work that way. The delivered site is ordinary hand-editable code — semantic HTML, one readable stylesheet and one hand-written script — with no framework, no build step, no config and nothing minified, so a developer opens it and changes a line rather than reconstructing a toolchain first. Treating it as a head start is the intended use: your team spends its time on the last part that makes the site the client’s, not the first part that is the same on every small business site. There is also a built-in editor on the preview that takes plain-English instructions and costs no ScoutCoins.
You do, outright. You get the pages, the stylesheet and the script as files you can host anywhere, edit in any editor, or hand to the client. There is no runtime dependency on Scoutline, no builder account for the client to keep paying for, and nothing that stops working if you cancel your subscription.
No, and that is a deliberate design decision rather than a missing feature. There is no sending code anywhere in the product. Under UK electronic-marketing rules the sender is liable for what goes out, and "the software did it" is not a defence — so Scoutline writes the draft and a compliance checklist, and a person reads it and sends it from their own address.
A territory is an area locked to one subscriber: while you hold it, nobody else using Scoutline can claim leads out of it. Growing Agency includes two at a time and two new ones a month; Full-time reselling includes five and five. Solo Operator has none and claims businesses one at a time by name instead. Locking is always an explicit choice — claiming leads in an area does not spend a territory unless you ask it to.
No. Each allowance is counted inside your own billing period, which runs from the date you subscribed rather than from the first of the month, and it resets at the start of the next one. Coins you did not spend do not carry forward.
No. A coin is recorded only after a generation actually succeeds, so a failure costs nothing and the interface says so on the failure screen. If the failure was caused by the AI provider being overloaded rather than by something on our side, the screen tells you that too, with a link to their status page.
Scoutline scans business listings in the United Kingdom only at present. Wider coverage is planned rather than live, and we would rather say so than let you find out after paying.